research of Colleges websites in California
This report is the summation of a market research that
explored the state of affairs of college websites in California. The purpose
of this market research was to explore what kind of information that college
students expected to find on college websites’ homepages, and what
kind of information most college websites’ homepages did contain.
Twenty college websites were selected. The list of websites reviewed consisted
of 10 private and 10 public colleges. Among the 10 public colleges, five
of them were from the UC system while the other 5 belonged to CSU system.
The basic features on the college website homepage were reviewed, using
a 28-item checklist. The items were grouped into five major categories
namely, General Information, Academic Programs, Student Services, Financial
Aid, and Site Structure. Data was collected and analyzed. This report
presented and summarized these findings. Download
the pdf file (508KB).